Toyota Urban Utility Concept Car Makes Global Debut

From Toyota Canada:

(TORONTO, ON – February 11, 2016) Visit Toyota and discover a vision for Ever Better Cars, beginning with the Toyota Urban Utility concept vehicle (“U Squared”), which makes its global motor show debut at the 2016 Canadian International Auto Show, February 12-21 at the Metro Toronto Convention Centre.  This unique concept introduces a fusion of utility van, truck and passenger car and compliments the rise of the do-it-yourself movement that is transforming cities with invention-focused Maker Faire events and growing entrepreneurship.

“As a company of makers, Toyota has been driven by a passion for designing and engineering practical…
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The 2017 Toyota Prius. Fun, Friendly, and Fashionable.


The 2017 Toyota Prius is a purebred Hybrid. Featuring strong and courageous lines, advanced technology, and an ergonomic interior, the 2017 Toyota Prius is a car for everyone.


Is it possible to have a car that looks great and is efficient? A quick glance at the Toyota Prius, and the question is answered with a resounding “Yes”. With stylish and modern lines that shape the entire vehicle and create a sleek and low profile side view, enable a more aerodynamic and efficient vehicle.

With standard LED lights, front and rear, the Toyota Prius not only lights up the…
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The 2019 Toyota Supra: What We Know So Far

Toyota has a new rear-drive sports car coming, with help from BMW. Here’s what we know, and what we think we know, about it.

Toyota reentered the rear-wheel drive sports car game with the 86 (née Scion FR-S) back in 2012, and now it’s got something bigger in the works. Something that could be a successor to the mighty Supra, one of Toyota’s most beloved cars of all time. There’s a lot we know about this car and there’s a lot we’ve heard, so we’re compiling all of it here, just for…
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The $4 Million Challenge to Transform the World of People with Lower-Limb Paralysis

The Toyota Mobility Foundation, in partnership with Nesta’s Challenge Prize Centre, has launched a USD $4 million-dollar global challenge to change the lives of people with lower-limb paralysis, culminating in the unveiling of the winners in Tokyo in 2020.

The Mobility Unlimited Challenge is seeking teams around the world to create game-changing technology that will help radically improve the mobility and independence of paralyzed people.

The Mobility Unlimited Challenge aims to harness creative thinking from across the world to accelerate innovation and encourage collaboration with users to find winning devices to transform the world for people with lower-limb paralysis…
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Where Versatility and Efficiency Meet: The 2018 Toyota Prius V

Meet the advanced crossover – the unique Toyota Prius v, which combines impressive space and versatility with equally impressive technology and fuel efficiency. New for 2018, all Prius v models are standard equipped with Toyota Safety Sense P, plus a new 4.2” multi-information display.


“Prius is the world’s most recognized name for advanced and efficient motoring, and the Prius v builds on that reputation – making it a very popular vehicle with Canadian drivers looking for the space of a small SUV with the efficiency of a hybrid,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “We’re pleased to…
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TOYOTA GAZOO Racing Outlines 2018 Motorsports Activities

TOYOTA GAZOO Racing positions motorsports activities as the basis of its quest to create ever-better cars. From products developed through these activities to the establishment of the GR Garage (sales outlet) in Japan, TOYOTA GAZOO Racing’s motorsports activities have been promoted as a comprehensive method of increasing numbers of car fans.

In order to provide to a wider audience, the anticipation and excitement of driving, TOYOTA GAZOO Racing will engage in various motorsports activities in 2018.

TOYOTA GAZOO Racing will race as a manufacturer team under the TOYOTA GAZOO Racing name in the FIA World Rally Championship (WRC), the…
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Toyota Launches “Start Your Impossible” Global Corporate Initiative

Toyota Motor Corporation (Toyota) has launched “Start Your Impossible” – a global corporate initiative that aims to inspire Toyota employees, partners, and customers and connect them with the company’s core beliefs. In an age of accelerating technological and environmental developments, “Start Your Impossible” marks Toyota’s commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible.


Toyota believes that mobility goes beyond cars; it is about…
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Welcome the 2017 Toyota Tacoma TRD Pro

From Toyota Canada:

CHICAGO, Feb. 11, 2016 – Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping TRD Pro Series from Toyota is up for any challenge. Two years ago, the TRD Pro Series arose from Toyota’s storied off-road racing heritage, with its numerous victories in the grueling Baja off-road endurance races.  Born from this experience, the Toyota TRD Pro Series Tacoma, Tundra, and 4Runner have helped serious off-roaders go places they never dreamed possible.
This fall, the Toyota Tacoma will rejoin the 2017 model year TRD Pro…

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Four Ways to Make Inspiring Footage From Your Toyota Dash Cam

Have you ever considered getting a dash camera?

As a handy safeguard, saving footage could have real practical value, but when you’re on the road, there is a whole world of other experiences out there for you to capture as well.

Because cameras like the new Toyota Genuine Dash Camera continuously record footage, you have the opportunity to film priceless moments on the road that go far beyond practicality.

The camera is built for preserving the memories of your drives – wherever you take your Toyota.

To give you some inspiration, here are situations that are perfect for taking a…
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2018 Toyota Tundra, Sequoia Refreshed, Debut New TRD Sport Trim

Toyota continues the tradition of debuting trucks at the Chicago auto show, showing off a new trim level, the TRD Sport grade, for the Tundra pickup and Sequoia full-size SUV. But more importantly, Toyota gives us our first look at the 2018 model-year refreshes for those models.

The current Toyota Tundra was first introduced for the 2014 model year at the Chicago auto show, but the Sequoia has seen few updates since it debuted in 2008. Both vehicles receive subtle styling updates and get new features for 2018. The Tundra gets a new mesh grille insert on some trims and…
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